Producing Useful Content Must Be Part of Your Marketing Strategy

By: Debbie Page, www.debbiepage.com 

I hear it time and time again from small business owners, “Who am I to create content? I don’t have anything new to say. People are overwhelmed with information mine won’t cut through the noise.”

And here are my replies:

  • YOU have a unique perspective on your industry and it’s among the reasons people hire you and buy from you.
  • YOU have a LOT to say about your industry and why your clients get exceptional results when working with you. 
  • YOUR message will cut through the noise when it comes from a place of education, information and service. 

When you focus part of your marketing endeavors on quality, useful content you are helping your SEO in big and little ways. Focus on what your customers and clients want to know and tell the story in your own unique way. It’s ok if it doesn’t land with everyone. Your marketing isn’t supposed to, it’s only supposed to land with your ideal clients. 

Not sure where to start? Keep a log for the next week on the questions your current and prospective clients ask and note how you respond to them. This is the beginning of a content plan that you can turn into audio, video and written content that can be repurposed over multiple platforms from your website and blog to social media channels. 

Not only will this help you from an SEO perspective, it will build a library of resource information you can share with clients, colleagues and prospects adding value and deepening relationships.  

What will you do today to begin incorporating content as a key part of your marketing strategy?

Get more great marketing tips from Debbie at this year’s 23rd annual Biz Fair at the 2:30 p.m. Marketing Tips & Tricks seminar on Saturday, Sept. 21 at Renton Technical College.

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